37 East 12th

Have Walls, Hang Art

Positioning Homes for Art Collectors

When New York’s biggest commercial developer, Edward Minskoff, decided to design a residential project off University Place he turned to Watson for high-level strategy and branding infused with a dose of artistry. Minskoff’s primary concern was quality: 37 East 12th Street would be a home for art lovers. No detail was spared. Speaking to the high degree of craftsmanship at work, Watson created a holistic brand identity that framed the building as a space for art collectors.

Services

Book Design
Branding
Print
Packaging
Art Direction
Digital
Strategy
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Watson and company 37e12 brochure hero 1600 0x0x2000x1140 q85
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