Fasano Shore Club

A Discreet New Luxury

Brazil’s Leading Hotelier Arrives in Miami

South Beach has long been synonymous with garish displays of wealth and overly exuberant partygoers. Then Fasano Shore Club arrived. Enter a new era of relaxed, elegant luxury — Fasano’s legendary service headquartered in Art Deco and at Miami's most iconic Collins Avenue address. Watson was chosen to rebrand and gently introduce this new level of luxury.

Services

Art Direction
Book Design
Branding
Copywriting
Digital
Environmental
Experiential
Print
Strategy
Packaging
Advertising

Credits

Photography: Pamela Hanson
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