Luxembourg & Dayan

New is Old & Old is New

A Unifying Identity for an Art World Powerhouse

Daniella Luxembourg and Amalia Dayan are innovative, contemporary experts shedding new light on contemporary and post-war masters in a groundbreaking show-by-show space. Today, Luxembourg & Dayan is
one of the art world’s most influential galleries. Watson worked with Luxembourg & Dayan to brand the innovative gallery and create a digital personality. 

Services

Branding
Book Design
Print
Digital
Watson and company luxembourg&dayan logo detail 1600 0x225x1900x866 q85
Watson and company luxembourg&dayan logo detail 1600 0x225x1900x866 q85
Watson and company luxembourg&dayan stationnary envelope 1600 17x38x2383x1264 q85

A gallery’s brand must elevate, but also stand stoically behind its art and artists.

Watson and company luxembourg&dayan stationnary hero 1600 0x46x1834x1242 q85
Watson and company luxembourg&dayan stationnary hero 1600 0x46x1834x1242 q85
Watson and company luxembourg&dayan collateral hero 1600 25x0x2147x1253 q85
Watson and company luxembourg&dayan collateral hero 1600 25x0x2147x1253 q85
Watson and company luxembourg&dayan collateral brochure spread 01 1600 403x257x2164x1513 q85
Watson and company luxembourg&dayan collateral brochure spread 01 1600 403x257x2164x1513 q85
Watson and company luxembourg&dayan collateral brochure spread detail 02 1600 0x0x1860x995 q85
Watson and company luxembourg&dayan collateral brochure spread detail 02 1600 0x0x1860x995 q85
Watson and company luxembourg&dayan stationnary card 1600 114x15x1773x1106 q85
Watson and company luxembourg&dayan collateral brochure spread 02 1600 0x0x2000x1251 q85
Watson and company luxembourg&dayan collateral brochure spread 02 1600 0x0x2000x1251 q85