The Dean Hotel

A Cultured Fella

Positioning the Next Generation Hotel

Meet The Dean. He’s actually a bit young to be The Dean, but he’s smart and has a lot of quality friends, so he’s handling the position quite well. Some say he’s a Providence, RI figure of cultural authority, other people just like to sleep with him. Either way, his strong historical background, eye for design, and general ability to ‘not be a dick’ keep people coming back. To share all of that we handled his branding, got him some headshots, and created an all around strategy — website included — for the guy who otherwise seems to need no introduction. We like to think it’s as cool as he is. (P.S. Did we mention he’s hot? He’s hot. And he has cousins. Let us know if you’re going to be in Detroit anytime soon.)

Services

Art Direction
Branding
Digital
Packaging
Print
Copywriting
Strategy
Environmental

Credits

Photography: Christian Harder
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Watson and company the dean collateral hero 01 1600 0x0x1680x1120 q85
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Watson and company the dean collateral business card 1600 0x0x2000x1248 q85
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Watson and company the dean collateral door card 1600 0x0x2100x1307 q85
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Watson and company the dean collateral hero 02 1600 160x272x1609x832 q85
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Watson and company the dean collateral hero 02 1600 119x0x2027x1095 q85
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