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Dusting Off a Legacy Brand

Four Seasons

Pivoting to Engage a New Luxury Audience

When Four Seasons New York launched downtown, they turned to W&CO to attract a new, affluent, decidedly downtown audience. W&CO dusted off the brand, gave it a bit more punch, and created numerous channels of engagement — from international print and digital campaigns to far-reaching online editorial content. Going places indeed. 

Credits

Photography: Diego Uchitel
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Watson and company four seasons book design cover detail 1600 3x0x1991x1147 q85
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Watson and company four seasons advertising 02 1600 459x297x1149x716 q85
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Watson and company four seasons advertising 01 1600 43x37x1863x1210 q85
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