Demystifying a Master Plan

Waterline Square

Large-Scale Luxury Living with Character

How do you create a feeling of warmth and urgency around an ambitious large scale masterplan and help buyers visualize 100,000 sq ft of amenities, especially space-deprived New Yorkers? Bold, smart and playful messaging to make our buyers warm to the project while demystifying scale and inspiring action. 

Nyc subway people 1600 0x0x5000x3750 q85
Nyc subway people 1600 0x0x5000x3750 q85

To top off the campaign, Watson transformed the complete digital presence for Waterline Square, winning best property site at the NAHB Mulitifamily Pillars of Industry Awards.

Waterline square the waterline club amenities indoor tennis with scoreboard cmyk 1600 0x0x2000x1114 q85
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Ipad white marbleblue 1600 0x0x1920x1080 q85
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Ipad iphone mock up 03 1600 0x0x2500x1406 q85
Waterline square the waterline club amenities music studio with people 1600 0x0x2000x1114 q85
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Ipad white white v2 1600 0x0x1920x1080 q85
Waterline square the waterline club amenities soccer green revf 1600 0x0x3000x1672 q85
Waterline square the waterline club amenities pool no person revh taxi 1600 0x0x1024x575 q85
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Screen shot 2020 01 27 at 12.34.53 pm 1600 0x0x3838x2122 q85
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