Adeam

Graphics at Work

A Japanese Label Launches Stateside

Adeam’s Tokyo-born designer, Hanako Maeda, has reworked the concept of “global perspective” with an aesthetic that incorporates artistic relevance and wearability. Watson was brought in to frame the collection and to shed new light on the label during New York Fashion Week — which included a brand presentation to the prestigious Council of Fashion Designers of America.

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Watson and company adeam lookbook hero 1600 0x0x1969x1119 q85
Watson and company adeam lookbook hero 1600 0x0x1969x1119 q85

Bold graphics, clean lines;
a fresh look at presenting fashion.

Watson and company adeam lookbook cover 1600 0x0x5623x3155 q85
Watson and company adeam lookbook cover 1600 0x0x5623x3155 q85
Watson and company adeam lookbook details 01 1600 0x0x2100x1187 q85
Watson and company adeam lookbook details 01 1600 0x0x2100x1187 q85
Watson and company adeam lookbook spread 01 1600 209x214x1623x1015 q85
Watson and company adeam lookbook spread 02 1600 240x254x1520x952 q85
Watson and company adeam lookbook spread 03 1600 251x260x1520x952 q85
Adeam 24 spread em a01 1600 0x0x2000x1125 q85
Adeam 24 spread em a01 1600 0x0x2000x1125 q85
Watson and company adeam spring card 1600 3x84x2043x1264 q85
Watson and company adeam spring card 1600 3x84x2043x1264 q85