Jeff Koons

Born Through Porn

Packaging Art Porn 20 Years On

When one of Jeff Koons’ first major, highly controversial exhibitions, “Made in Heaven”, was set to return to the public after 20 years in hiding, Watson was brought in to commemorate the event. First shown in 1990, the work — which depicts Koons and his now ex-wife, Italian porn star Ilona Staller, engaged in graphic sex acts — caused an outrage so huge it helped to make Jeff Koons, well, Jeff Koons. To help spread the good word of the exhibition’s return Watson created some provocative print advertising and a limited edition pink cloth-bound book.

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Art Direction
Advertising
Book Design
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Print
Watson and company jeff koons collateral hero 1600 0x0x5951x3187 q85
Watson and company jeff koons collateral hero 1600 0x0x5951x3187 q85
Watson and company jeff koons magazine spread 01 1600 0x0x1680x890 q85
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Watson and company jeff koons collateral invite 1600 69x0x1901x1293 q85
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Watson and company jeff koons magazine spread 02 1600 0x26x1680x857 q85

“When people make judgments they close all the possibility around them.”

Jeff Koons
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Watson and company jeff koons billboard 1600 0x0x1680x890 q85
Watson and company jeff koons billboard 1600 0x0x1680x890 q85

“Art is about profundity. It’s about connecting to everything that it means to be alive, but you have to act.”

Jeff Koons
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Watson and company jeff koons picture 1600 0x0x1955x2932 q85