The Beloved Elephant That Built a Beach Town
Meet Rosie, the fun-loving, can-can dancing, party-going symbol of 1920s Miami. She once roamed Miami Beach and rubbed shoulders with presidents as Carl Fisher’s sidekick. Now she’s back humanely this time, at the heart of Miami Beach – a symbol of its transformation once again.
At Five Park we built her into the programs, the playgrounds and the parks. Magnetic, captivating, over-the-top, and not to be forgotten, she’s the embodiment of the idea of Miami Beach, heralding in a new era again, bigger and better.
It’s time to stop building brands that look like buildings and build unforgettable brands from Rosie-sized ideas.
