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    Reintroducing — A Hotel That Needs No Introduction

    As the famed Hotel Chelsea prepared to reopen under the watchful eye of Sean Macpherson, the team at W&CO dove through the hotel’s archives — researching, logging, and gathering insights to answer the big question:

    How do you build a story that truly honors the past while setting the stage for the future?

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    A Museum Made for One of the Greats — Frank Gehry

    One of the great architects of our time has come home to Toronto with Forma, a building alive with Frank Gehry’s unmistakable signature style.

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    Mavericks, Self-Made Millionaires and Speed Junkies

    Behind every great place is one hell of a story — if you know where to look.

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    Ai But Make it Human 

    People are our greatest assets, the engines that power our creativity. But not all our collaborators are human, not strictly speaking.


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    The Beloved Elephant That Built a Beach Town

    Meet Rosie, the fun-loving, can-can dancing, party-going symbol of 1920s Miami. She once roamed Miami Beach and rubbed shoulders with presidents as Carl Fisher’s sidekick. Now she’s back humanely this time, at the heart of Miami Beach – a symbol of its transformation once again.

    At Five Park we built her into the programs, the playgrounds and the parks. Magnetic, captivating, over-the-top, and not to be forgotten, she’s the embodiment of the idea of Miami Beach, heralding in a new era again, bigger and better.

    It’s time to stop building brands that look like buildings and build unforgettable brands from Rosie-sized ideas.

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    Graphic Design USA

    Graphic Design USA features our work building the brand experience and identity for the new addition to Penn Station — Moynihan Train Hall.

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    Brand New

    Our work with Moynihan Train Hall reviewed in Under Consideration's Brand New, touted as the Sexiest Image of the Week

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    Design Week

    Our Founder and CCO, William Richmond Watson speaks to Design Week about branding New York City's new gateway.

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    Distant for Now. Together Tomorrow. 

    Our team gifted rolls of tape to communities, institutions and mom & pop shops to give guidance on social distancing and stand firm on anti-racism. 

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    Hot Off the Press! 10 Years of  W&CO.

    Coming very soon to a desk near you; Unusually Brilliant Brands, our bold new book, a celebration of our amazing clients over the past decade. Each book is printed on paper stock from 196 recycled coffee cups. Yes, we're buzzing!

    The book represents our “unusually brilliant brands” standard. It is a benchmark that we hold our clients to, a lens through which we view our work and practice, and a central philosophy that drives the agency forward. Interested in picking up a copy of your own? Click here to visit our shop.

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    Waterline Square Wins Best Property Website

    We’re honored to have our work recognized as Best Property Website from the National Association of Home Builders!

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    Commerical Observer 

    Founder and CCO, William Richmond-Watson, spoke with Commerical Observer about the W&CO neighbhorhood and new creative capital of Manhattan — the Lower East Side. 

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    30 Park Place, A New Downtown

    Downtown, New York City has long been associated with the gritty glamour of the 1970’s. A progressive yet often dangerous artistic paradise, it ushered in an explosion of creativity and possibility that would become the stuff of legends.

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    Luxury Daily 

    Our global brand film for The Residences at Mandarin Oriental featured in Luxury Daily. Read more about the emotive concept from W&CO Founder and CCO, William Richmond-Watson. 

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    W&CO Founder, William Richmond-Watson and Creative Director, Holly Karlsson shared their top lessons for new talent starting out in AdWeek's First Things First column.

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    Print is increasingly rare so when you do it, do it well, and do it responsibly. Adweek spoke to W&CO Founder and CCO about the sustainable design of our book, Unusually Brilliant Brands. 

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    Brick Underground

    W&CO Founder and CCO, William Richmond-Watson spoke with Brick Underground about his move from Tribeca to Nolita, and the community he uncovered along the way. 

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    Park Grove, The Rebirth of Miami’s Oldest Neighborhood

    Bohemian paradise, Biscayne Bay hideaway, subtropical oasis—Coconut Grove has always been a place unlike anywhere else in the United States. 

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    Luxury Daily 

    W&CO Founder and CCO spoke with Luxury Daily about where art meets advertising in Mui Mui's latest brand campaign. 

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    Design Milk

    Tour the W&CO NYC office in Design Milk's ‘Where I Work’ column.

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    W&CO Founder and CCO William Richmond-Watson is highlighted amongst executives in the advertising, marketing and design industries that have led uncommon and interesting paths to the positions they hold now.

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    Transform Magazine

    Every week, Transform examines recent rebrands and updated virtual identities. Check out W&CO's mention for their collaboration with DRØME magazine.

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    The Dean, Hotel Concept with Character

    Providence, Rhode Island was once known for corruption, the mob, and a wide four-lane bridge covering its rivers. Today, it’s one of the most culturally dynamic, up-and-coming cities in the country.

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    Watson & Co Selected for Entrepreneur 360

    W&CO was in the top 50 of the 2018 Entrepreneur 360 List of America's Best Privately-Owned Companies! The list recognized businesses that have mastered the art and science of growing a business, and winners were selected based on impact, innovation, growth, leadership and business valuation.

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    Our go-to line of clothing basics interviews William Richmond-Watson on his take on design and gets a personal tour of W&CO’s Chinatown studio.

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    The Siren, The Calling to Detroit

    Detroit, Michigan has never been a place where time stands still. During its heyday from the 1920s to the 1950s, it flourished into the fourth largest city in the nation with more than1.85 million people calling it their home.

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    Communication Arts

    W&CO's site for The Siren Hotel calls users to explore the beauty of this newly renovated upscale hotel.

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    Marketing Communication News

    W&CO's redesign for New Wave Art Wknd is celebrated by the design and communication community.

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    Hamptons Cottages & Gardens

    W&CO Founder and CCO shares his top off-season Hamptons recommendations for creatives to enjoy.

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    Medium Interview

    W&CO Founder William Richmond-Watson gets candid about why Real Estate developers need to think about design and the importance of company culture.

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    Muse by Clio

    Step inside the creative offices of W&CO for design work mixed with personal mementos.

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    Interlaced Interview

    W&CO Founder William Richmond-Watson on creating brands of the future.

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    Apartment Therapy

    A tour of W&CO Founder William Richmond-Watson’s Bowery loft and studio space.


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    10 Years of W&CO Celebrated in Style

    We kicked off summer with our 10 year anniversary extravaganza featuring a performance by the 8-piece West African band, Cheick Hamala Diabate. Huge thank you to all the clients, partners, friends, family and wildly talented musicians that made the night a memorable one. Here’s to another 10 years of building unusually brilliant brands. 

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    W&CO x This Place Drink & Draw Rooftop Series

    This summer, Watson & Company collaborated with This Place, a self-described ‘moving event project’ that gathers like-minded individuals for creative pop-ups through-out the city. For the third year in a row, we hosted a series of live figure drawing sessions on our rooftop and added a few crates of rosé to the mix to get the creative juices flowing. After work and just in time for magic hour over Manhattan, the roof was transformed into an open-air studio. Sans instruction, attendees were given complete freedom to explore their practice, meet other creatives, and keep it casual.

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    W&CO Presents Rooftop Summer Sessions

    We inaugurated our rooftop garden with an extraordinary set by experimental harpist Mary Lattimore upon the release of her critically acclaimed album, ‘Hundreds of Days’. Voluntary donations were collected to benefit Art Start, an organization that supports emerging artistic talent in underserved communities. Guests were treated to libations by event sponsors Stella Artois, Volcan Tequila and Health-Ade Kombucha, and our neighbors at Dimes provided a gorgeous farm-to-table spread.

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    W&CO Announces Industry Partnership with Art Start

    Watson & Company is proud to announce a partnership with non-profit organization, Art Start. Founded in the belief that the creative arts can transform young, at-risk lives, Art Start provides workshops, mentorship programs, and career-counseling to thousands of children and young adults in the New York City area. As industry partners, Watson & Company stands behind this mission and provides funding and awareness for The Emerging Artists Program, which specifically supports underserved teens that have identified themselves as artists but lack the resources to hone their craft. If you are interested in learning more about Art Start and how you can make a donation, please visit

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