News

  • Watsonwebsite maingif   1 2 1000 xxx q85

    Press

    Changing Seasons, 
Transformative Projects

    The new season brings new rhythms and rituals, and from us here at Watson, some exciting new projects and updates.

  • Chelsea 1000 xxx q85

    Press

    Reintroducing — A Hotel That Needs No Introduction

    As the famed Hotel Chelsea prepared to reopen under the watchful eye of Sean Macpherson, the team at Watson dove through the hotel’s archives — researching, logging, and gathering insights to answer the big question:

    How do you build a story that truly honors the past while setting the stage for the future?

  • Gehry 1000 xxx q85

    Press

    A Museum Made for One of the Greats — Frank Gehry

    One of the great architects of our time has come home to Toronto with Forma, a building alive with Frank Gehry’s unmistakable signature style.

  • Fisher 1000 xxx q85

    Press

    Mavericks, Self-Made Millionaires and Speed Junkies

    Behind every great place is one hell of a story — if you know where to look.

  • Eye 1000 xxx q85

    Press

    Ai But Make it Human 

    People are our greatest assets, the engines that power our creativity. But not all our collaborators are human, not strictly speaking.

     

  • Screenshot 2023 06 15 at 2.55.47 pm 1000 xxx q85

    The Beloved Elephant That Built a Beach Town

    Meet Rosie, the fun-loving, can-can dancing, party-going symbol of 1920s Miami. She once roamed Miami Beach and rubbed shoulders with presidents as Carl Fisher’s sidekick. Now she’s back humanely this time, at the heart of Miami Beach – a symbol of its transformation once again.

    At Five Park we built her into the programs, the playgrounds and the parks. Magnetic, captivating, over-the-top, and not to be forgotten, she’s the embodiment of the idea of Miami Beach, heralding in a new era again, bigger and better.

    It’s time to stop building brands that look like buildings and build unforgettable brands from Rosie-sized ideas.

  • Screen shot 2021 03 16 at 10.15.36 am 1000 xxx q85

    Press

    Graphic Design USA

    Graphic Design USA features our work building the brand experience and identity for the new addition to Penn Station — Moynihan Train Hall.

  • Screen shot 2021 03 16 at 10.22.07 am 1000 xxx q85

    Press

    Brand New

    Our work with Moynihan Train Hall reviewed in Under Consideration's Brand New, touted as the Sexiest Image of the Week

  • Screen shot 2021 03 16 at 10.13.00 am 1000 xxx q85

    Press

    Design Week

    Our Founder and CCO, William Richmond Watson speaks to Design Week about branding New York City's new gateway.

  • Screen shot 2020 11 23 at 8.14.29 am 1000 xxx q85

    Press

    Distant for Now. Together Tomorrow. 

    Our team gifted rolls of tape to communities, institutions and mom & pop shops to give guidance on social distancing and stand firm on anti-racism. 

  • Screen shot 2020 02 27 at 12.05.14 pm 1000 xxx q85

    Press

    Waterline Square Wins Best Property Website

    We’re honored to have our work recognized as Best Property Website from the National Association of Home Builders!

  • Screen shot 2020 03 18 at 11.47.33 am 1000 xxx q85

    Press

    Commerical Observer 

    Founder and CCO, William Richmond-Watson, spoke with Commerical Observer about the Watson neighbhorhood and new creative capital of Manhattan — the Lower East Side. 

  • News hero 30parkplace 1000 xxx q85

    30 Park Place, A New Downtown

    Downtown, New York City has long been associated with the gritty glamour of the 1970’s. A progressive yet often dangerous artistic paradise, it ushered in an explosion of creativity and possibility that would become the stuff of legends.

  • Cropped mandarin logo 3 500 xxx q851 1000 xxx q85

    Press

    Luxury Daily 

    Our global brand film for The Residences at Mandarin Oriental featured in Luxury Daily. Read more about the emotive concept from Watson Founder and CCO, William Richmond-Watson. 

  • Adweek logo 1000 xxx q85

    Press

    Adweek

    Watson Founder, William Richmond-Watson and Creative Director, Holly Karlsson shared their top lessons for new talent starting out in AdWeek's First Things First column.

  • Book image 01 1000 xxx q85

    Press

    Adweek

    Print is increasingly rare so when you do it, do it well, and do it responsibly. Adweek spoke to Watson Founder and CCO about the sustainable design of our book, Unusually Brilliant Brands. 

  • Brick underground black 1000 xxx q85

    Press

    Brick Underground

    Watson Founder and CCO, William Richmond-Watson spoke with Brick Underground about his move from Tribeca to Nolita, and the community he uncovered along the way. 

  • News hero parkgrove 1000 xxx q85

    Park Grove, The Rebirth of Miami’s Oldest Neighborhood

    Bohemian paradise, Biscayne Bay hideaway, subtropical oasis—Coconut Grove has always been a place unlike anywhere else in the United States. 

  • Miu miu ss2020 465 cropped 1000 xxx q85

    Press

    Luxury Daily 

    Watson Founder and CCO spoke with Luxury Daily about where art meets advertising in Mui Mui's latest brand campaign. 

  • 1 1000 xxx q85

    Press

    Design Milk

    Tour the Watson NYC office in Design Milk's ‘Where I Work’ column.

  • 3 1000 xxx q85

    Press

    Forbes

    Watson Founder and CCO William Richmond-Watson is highlighted amongst executives in the advertising, marketing and design industries that have led uncommon and interesting paths to the positions they hold now.

  • Press thumbnail transpform 1000 xxx q85

    Press

    Transform Magazine

    Every week, Transform examines recent rebrands and updated virtual identities. Check out Watson's mention for their collaboration with DRØME magazine.

  • News hero thedean 1000 xxx q85

    The Dean, Hotel Concept with Character

    Providence, Rhode Island was once known for corruption, the mob, and a wide four-lane bridge covering its rivers. Today, it’s one of the most culturally dynamic, up-and-coming cities in the country.

  • 2.2 1000 xxx q85

    Press

    Watson Selected for Entrepreneur 360

    Watson was in the top 50 of the 2018 Entrepreneur 360 List of America's Best Privately-Owned Companies! The list recognized businesses that have mastered the art and science of growing a business, and winners were selected based on impact, innovation, growth, leadership and business valuation.

  • William watson kotn 1000 xxx q85

    Press

    KOTN

    Our go-to line of clothing basics interviews William Richmond-Watson on his take on design and gets a personal tour of Watson’s Chinatown studio.

  • The siren landing image 1000 xxx q85

    The Siren, The Calling to Detroit

    Detroit, Michigan has never been a place where time stands still. During its heyday from the 1920s to the 1950s, it flourished into the fourth largest city in the nation with more than1.85 million people calling it their home.

  • Press thumbnail communicaton arts 1000 xxx q85

    Press

    Communication Arts

    Watson's site for The Siren Hotel calls users to explore the beauty of this newly renovated upscale hotel.

  • 4 1000 xxx q85

    Press

    Marketing Communication News

    Watson's redesign for New Wave Art Wknd is celebrated by the design and communication community.

  • Press thumbnail cottagegardens 1000 xxx q85

    Press

    Hamptons Cottages & Gardens

    Watson Founder and CCO shares his top off-season Hamptons recommendations for creatives to enjoy.

  • Press thumbnail mudeim 1000 xxx q85

    Press

    Medium Interview

    Watson Founder William Richmond-Watson gets candid about why Real Estate developers need to think about design and the importance of company culture.

  • Press thumbnail muse 1000 xxx q85

    Press

    Muse by Clio

    Step inside the creative offices of Watson for design work mixed with personal mementos.

  • Press thumbnail interlaced 1000 xxx q85

    Press

    Interlaced Interview

    Watson Founder William Richmond-Watson on creating brands of the future.

  • Press thumbnail apartmenttherapy 1000 xxx q85

    Press

    Apartment Therapy

    A tour of Watson Founder William Richmond-Watson’s Bowery loft and studio space.

Mailing List