News
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Press
Changing Seasons, 
Transformative Projects
The new season brings new rhythms and rituals, and from us here at Watson, some exciting new projects and updates.
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Reintroducing — A Hotel That Needs No Introduction
As the famed Hotel Chelsea prepared to reopen under the watchful eye of Sean Macpherson, the team at Watson dove through the hotel’s archives — researching, logging, and gathering insights to answer the big question:
How do you build a story that truly honors the past while setting the stage for the future?
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A Museum Made for One of the Greats — Frank Gehry
One of the great architects of our time has come home to Toronto with Forma, a building alive with Frank Gehry’s unmistakable signature style.
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Mavericks, Self-Made Millionaires and Speed Junkies
Behind every great place is one hell of a story — if you know where to look.
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Ai But Make it Human
People are our greatest assets, the engines that power our creativity. But not all our collaborators are human, not strictly speaking.
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The Beloved Elephant That Built a Beach Town
Meet Rosie, the fun-loving, can-can dancing, party-going symbol of 1920s Miami. She once roamed Miami Beach and rubbed shoulders with presidents as Carl Fisher’s sidekick. Now she’s back humanely this time, at the heart of Miami Beach – a symbol of its transformation once again.
At Five Park we built her into the programs, the playgrounds and the parks. Magnetic, captivating, over-the-top, and not to be forgotten, she’s the embodiment of the idea of Miami Beach, heralding in a new era again, bigger and better.
It’s time to stop building brands that look like buildings and build unforgettable brands from Rosie-sized ideas.
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Graphic Design USA
Graphic Design USA features our work building the brand experience and identity for the new addition to Penn Station — Moynihan Train Hall.
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Brand New
Our work with Moynihan Train Hall reviewed in Under Consideration's Brand New, touted as the Sexiest Image of the Week.
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Design Week
Our Founder and CCO, William Richmond Watson speaks to Design Week about branding New York City's new gateway.
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Distant for Now. Together Tomorrow.
Our team gifted rolls of tape to communities, institutions and mom & pop shops to give guidance on social distancing and stand firm on anti-racism.
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Waterline Square Wins Best Property Website
We’re honored to have our work recognized as Best Property Website from the National Association of Home Builders!
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Commerical Observer
Founder and CCO, William Richmond-Watson, spoke with Commerical Observer about the Watson neighbhorhood and new creative capital of Manhattan — the Lower East Side.
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30 Park Place, A New Downtown
Downtown, New York City has long been associated with the gritty glamour of the 1970’s. A progressive yet often dangerous artistic paradise, it ushered in an explosion of creativity and possibility that would become the stuff of legends.
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Luxury Daily
Our global brand film for The Residences at Mandarin Oriental featured in Luxury Daily. Read more about the emotive concept from Watson Founder and CCO, William Richmond-Watson.
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Adweek
Watson Founder, William Richmond-Watson and Creative Director, Holly Karlsson shared their top lessons for new talent starting out in AdWeek's First Things First column.
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Adweek
Print is increasingly rare so when you do it, do it well, and do it responsibly. Adweek spoke to Watson Founder and CCO about the sustainable design of our book, Unusually Brilliant Brands.
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Brick Underground
Watson Founder and CCO, William Richmond-Watson spoke with Brick Underground about his move from Tribeca to Nolita, and the community he uncovered along the way.
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Park Grove, The Rebirth of Miami’s Oldest Neighborhood
Bohemian paradise, Biscayne Bay hideaway, subtropical oasis—Coconut Grove has always been a place unlike anywhere else in the United States.
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Luxury Daily
Watson Founder and CCO spoke with Luxury Daily about where art meets advertising in Mui Mui's latest brand campaign.
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Design Milk
Tour the Watson NYC office in Design Milk's ‘Where I Work’ column.
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Forbes
Watson Founder and CCO William Richmond-Watson is highlighted amongst executives in the advertising, marketing and design industries that have led uncommon and interesting paths to the positions they hold now.
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Transform Magazine
Every week, Transform examines recent rebrands and updated virtual identities. Check out Watson's mention for their collaboration with DRØME magazine.
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The Dean, Hotel Concept with Character
Providence, Rhode Island was once known for corruption, the mob, and a wide four-lane bridge covering its rivers. Today, it’s one of the most culturally dynamic, up-and-coming cities in the country.
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Watson Selected for Entrepreneur 360
Watson was in the top 50 of the 2018 Entrepreneur 360 List of America's Best Privately-Owned Companies! The list recognized businesses that have mastered the art and science of growing a business, and winners were selected based on impact, innovation, growth, leadership and business valuation.
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KOTN
Our go-to line of clothing basics interviews William Richmond-Watson on his take on design and gets a personal tour of Watson’s Chinatown studio.
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The Siren, The Calling to Detroit
Detroit, Michigan has never been a place where time stands still. During its heyday from the 1920s to the 1950s, it flourished into the fourth largest city in the nation with more than1.85 million people calling it their home.
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Communication Arts
Watson's site for The Siren Hotel calls users to explore the beauty of this newly renovated upscale hotel.
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Marketing Communication News
Watson's redesign for New Wave Art Wknd is celebrated by the design and communication community.
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Hamptons Cottages & Gardens
Watson Founder and CCO shares his top off-season Hamptons recommendations for creatives to enjoy.
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Medium Interview
Watson Founder William Richmond-Watson gets candid about why Real Estate developers need to think about design and the importance of company culture.
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Muse by Clio
Step inside the creative offices of Watson for design work mixed with personal mementos.
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Interlaced Interview
Watson Founder William Richmond-Watson on creating brands of the future.
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Apartment Therapy
A tour of Watson Founder William Richmond-Watson’s Bowery loft and studio space.
