A Year of Powerful New Partnerships
2024 was a year of growth, enormous creativity and partnership. Our ECD Chris Dixon has built out our strongest creative bench to-date. Frank Malandruccolo joined from Droga5 to head up our finance team. We welcomed Anabelle Soloway and Chris Dixon onto our senior team as partners.On the client side, we forged new partnerships and created new verticals for some of our most trusted clients. Our strategy and creative team launched one of the world’s most celebrated chefs, Jean-Georges, into the world of branded residential. We also expanded our footprint in Jacksonville, working on an exciting new campus with the heroic team at the Mayo Clinic.As we hit the ground running in 2025, here’s a quick look at some great work from our team here at Watson:
Taste is Everything at our newest collaboration with Terra. Miami Tropic is where the legendary Jean-Georges Vongerichten expands his culinary mastery into the realm of residential lifestyle.
Produced by Eminem and headlined by Diana Ross, the inauguration of OPEN—a new cultural platform in Detroit—is at the heart of a new thirty acre district with culture and community at its core.
The Big Apple dreams of a Big Orchard. Take a bite out of Long Island City at our latest brand for BLDG. The Orchard will feature outdoor gardens and amenities that will set a new standard for urban living. Welcome to New York's Biggest Backyard.
A new waterfront brand for a private member’s club. Harbor House will welcome new arrivals to Greenpoint with innovative wellness and entertainment offerings, all overlooking the East River.
Our newest hotel brand is a JdV by Hyatt, with The Domain Companies. The Barnett is an authentic New Orleans mainstay that celebrates the city's past and actively creates its future. If these walls could talk, they would sing.
With Harvard, Tishman-Speyer is reshaping the future of biotech and life sciences. This visual identity, strategy, and brand narrative is driving that transformation and inspiring the brightest and most connected minds.
Worth a Click
Creative Review on Stepping Into Our Nashville District
Featured in The New York Times: The Ellery, With its Tree-Lined Terrrace Above Times Square
PBS's 8-Minute Segment on Michigan Central: A Symbol of Detroit's Comeback
Our Official Site for the First Branded Residence with Chef Jean-Georges