A Brand That Promises Transformation
Rising up from the entrance to Miami Beach, a transformative new project; with a public three-acre park at its feet, Five Park is heralding a new era for the city. For Terra and GFO, Watson & Company built an all encompassing brand experience that pays homage to Miami Beach’s past while celebrating its future. We revived Rosie the elephant, the fun-loving embodiment of 1920’s Miami Beach, as the brand mark, while the keen eye and brush of artist Ruben Toledo places the vibrant culture and pace of life here at the forefront – lush, transformative and full of joy.
