Repositioning a Landmark to Attract the A-List
Watson & Company devised a strategic plan to bring the updated Tribeca Landmark to market. 443 Greenwich is the paragon of privacy: a discreet sanctuary complete with a hidden interior courtyard and vaulted lower lobby. Having established a unique set of premier selling points, Watson conceived a campaign that engaged celebrity buyers and subsequently made 443 Greenwich the most successful A-list building downtown. Discretion with reach.
