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Fifty Third and Eighth

How to Speak New York

Curating Homes for Manhattan Characters

Admit it: real New Yorkers are skeptical of anyone who chooses to live anywhere else. Located in the heart of Manhattan, Fifty Third and Eighth wrapped both arms around its Hell’s Kitchen neighborhood,
then summoned the city’s unique set of characters and designed them a place to call home. To introduce the lifestyle Watson honed in on the building’s eclectic vibe, created the character concept, then paid tribute to it all with a series of printed promotional products, email blasts, web presence involving video, and collateral.

Services

Art Direction
Branding
Digital
Experiential
Advertising
Book Design
Copywriting
Packaging
Print
Environmental
Strategy

Credits

Interior Partners: Ash NYC
Watson and company 53rd&8th collateral 1600 29x0x1937x1125 q85
Watson and company 53rd&8th collateral 1600 29x0x1937x1125 q85
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Watson and company 53rd&8th brochure detail 1600 0x0x2000x1125 q85
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Watson and company 53rd&8th collateral map 1600 0x26x2560x1681 q85
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Watson and company 53rd&8th lifestyle 1600 0x7x1730x926 q85
Watson and company 53rd&8th lifestyle 1600 0x7x1730x926 q85