The Ultimate Hotel Brand Enters a New Category
When the world’s most highly regarded luxury hotel brand made the move to residential they turned to Watson to create a global campaign film that enigmatically made the announcement. A first of its kind for the industry. View the full film below with sound on.
Scripted, directed and produced in house. We translated the brands core values from hospitality to residential while building on the legacy of the iconic Mandarin Oriental Fan campaign.
