A New Brand for the Brave & Outspoken
“Stable Genius.” “Science Not Fiction.” “Wonder Woman.” Lingua Franca founder Rachelle Hruksa MacPherson called Watson to build a brand for her line of wearable politics; sweaters that stand as much needed beacons of the activism du jour. A revolutionary brand spoken by the people for the people. Both in its concept and execution, Watson's original brand identity puts Lingua Franca at the helm—and the hem.
