Office That's a Breath of Fresh Air

When Tishman Speyer built New York’s freshest landmark conversion office space, they turned to Watson & Company to define the new nature of work in a post-COVID world. COVID-19 shifted the way companies create and collaborate, with flexible space and settings that foster flow and creativity becoming top priority. Offering 2-acres of private rooftop park, outdoor conference rooms and open air auditoriums, Morgan North truly represents what the modern workforce demands. Through bold copy, OOH advertising and streamlined web experience, Watson & Company built a brand which celebrates this natural evolution of work.