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A Love Letter to New York

Moynihan Train Hall–Pennsylvania Station

Giving New Yorkers a Reason to Celebrate

The State of New York, Empire State Development, and Vornado Realty Trust turned to Watson & Company to build a brand experience and identity for the state of the art new addition to Penn Station, Moynihan Train Hall. Watson & Company took a hyper-contextual approach to their work, thoughtfully considering the building’s rich USPS history and weaving it into each brand touchpoint. The result is a contemporary and timeless brand that celebrates the people of New York and all her visitors, that tells the story of New York’s greatest public infrastructure project, and pays homage to this generational endeavor. A future proof brand that’s legacy will stand for generations.

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