Giving New Yorkers a Reason to Celebrate
The largest infrastructure project on Manhattan in decades - The State of New York and Vornado Realty Trust turned to Watson to build a brand experience for the state-of-the art new addition to Penn Station. We took a hyper-contextual approach to the work, considering the building’s rich history as a post office and weaving it into each brand touchpoint. A contemporary and timeless brand that celebrates the people of New York and all her visitors. A future proof brand that who's legacy, we hope, will stand for generations.
