Belong to Something More
At the start of Quincy Lane sits 1625 Eckington, new condominiums in the heart Eckington, one of the oldest neighborhoods in Washington D.C. JBG Smith turned to Watson to build a brand that weaved into the fabric of the historical Eckington community and create a space where like-minded people could feel part of something more. Through strategy, naming, brand identity, copywriting, digital and print, Watson created a modern and timeless brand while preserving the soul and illustrious history of the neighborhood.
