Launching a New Hotel Concept on Harvard’s Enterprise Research Campus
The Atlas Hotel was built to be a cultural compass—a base for executives, scholars, scientists, creatives, students, and their families headed in the right direction. Positioned at the intersection of intellect and innovation as part of Harvard’s new Enterprise Research Campus, The Atlas Hotel is designed to immerse visitors in the unique culture of Boston’s prestigious academic and cultural communities. With public greenways, a strong sense of community, and proximity to Harvard Business School, the hotel has an obvious appeal and a potential for global growth.
Watson crafted the name and brand identity, using crisp, vivid language and purposeful art direction to communicate The Atlas Hotel’s spirit of innovation as well as its relationship to the country’s premier institution of higher learning. More than a hotel, The Atlas is the ultimate third space—a gathering place for the brightest minds and boldest thinkers.
