Past Meets Present: Hyatt Takes the Stage in a Former Ace Hotel
To create a name, brand, and visual identity for The Barnett hotel in New Orleans, Watson conceived a fresh, purposeful, upbeat experience that matches the tempo of the city it calls home. Rooted in a 1928 landmark that once housed the South’s largest furniture store, founded by Max Barnett, the brand celebrates the building’s history while embracing its modern revival.
A Hyatt property with a boutique sensibility, The Barnett emphasizes high-touch convenience in a spirited setting. Watson drew on the hotel’s existing cultural cache as well as New Orleans’s infectious legacy of spontaneity and warmth to ensure that every aspect of The Barnett’s digital and physical presence was infused with optimism, timelessness, creativity, and a sense of joyous improvisation.
