Getting Up and Out in Colorado
Less than 30 minutes from Boulder, Colorado, and in the foothills of the majestic Rocky Mountains, The Moraine brings together urban convenience and breathtaking outdoor access. Watson was tasked with creating a name and a brand that would attract active individuals and families seeking to live, hike, bike, climb, and ski in pristine nature without giving up the urban amenities that the cities of Boulder and Longmont have to offer.
Driven by a strategy that blends aspiration, adventure, and modern alpine culture, our identity system is designed to scale seamlessly across digital, print, signage, and environmental touchpoints. More than just a residential brand, The Moraine becomes a cultural marker—reflecting a lifestyle defined by intention, where urban energy meets mountain adventure.
