A New Brand For The World's Most Private Island
How do you create a brand that feels like it has always belonged to a place where the very idea of branding feels, well, a bit vulgar? How do you tell the story of one of the world’s most exclusive addresses in a whisper, rather than a shout? How do you introduce something new to a community that may not want to be joined? Our elegantly named, The Residences at Six Fisher Island effortlessly embraces the island’s storied mystique—its allure appearing to have always been part of the fabric, waiting for the right moment to be unveiled.
For Related Miami, we put a modern but rarefied lens on Fisher Islands charms. Our campaign positioned The Residences as a sanctuary for the discerning globetrotter—those who already appreciated the island’s allure but sought something more. Every aspect of the brand identity was crafted to honor the island’s legacy of luxury and discretion. In a world filled with noise, The Residences stands apart—quietly, yet unmistakably. Had they always been an island mainstay? We couldn't possibly say.
