Pivoting to Engage a New Luxury Audience
When Four Seasons New York launched downtown, they turned to Watson to attract a new, affluent, decidedly downtown audience. We dusted off the brand, gave it a bit more punch, and created numerous channels of engagement — from international print and digital campaigns to far-reaching online editorial content. Going places indeed.
Services
Strategy
Art Direction
Production
Digital
Print
Book Design
Environmental
Copywriting
Art Direction
Production
Digital
Book Design
Environmental
Copywriting
Credits
Photography: Diego Uchitel