The Home of the First Socks That Went to Space.
Once a bustling industrial hub, Wedgewood Village elegantly blends new traditions with rich surroundings just south of downtown Nashville. Building upon the fabric of the existing neighborhood as a crossroads for culture and commerce, AJ Capital has created a destination for fashion, art, music, and entertainment. Through thoughtful preservation and design, one-of-a-kind spaces—from a historic mansion to a giant guitar to a famous hosiery factory—are dynamic hosts to innovative and industrious new communities. Watson developed a digital ecosystem, visual identity and brand campaign, including commissioning a series of playful and intelligent illustrations from celebrated artist Pablo Amargo. Our work brought this district brand to life with a visual identity aligned with the artistry of anchor tenants Hermes, Apple, Soho House, and Pastis.
