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The Yin & Yang of Modern Tribeca

Cast Iron House

Shigeru Ban, Synthesized

Cast Iron House’s upgrade is a feat of architectural alchemy. Architect Shigeru Ban reinvented the property using a cast of the original 18th century structure, and then went on to fill the building with airy, modern double-height apartments. To chronicle his first New York residential property, Watson & Company was entrusted to craft the brand identity, to create a full-scale campaign that related the breadth of this artistic journey, and to engage global audiences who would care most about the revolutionary renaissance of this building. 

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Art Direction
Branding
Print
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Book Design
Experiential
Copywriting
Environmental
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Watson and company cast iron brochure hero. 1600 0x39x1929x1040 q85
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Watson and company cast iron brochure detail 1600 0x355x3900x1677 q85
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Watson and company cast iron brochure cover 1600 120x0x2160x1336 q85
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Watson and company cast iron windowdisplay 1600 0x0x2481x1652 q85
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