New York F*@kin City
Manhattan’s latest living room is a study in rustic cool. Built for travelers who want to live like New Yorkers — even if just for a night — and for New Yorkers who want to live luxuriously, The Ludlow Hotel embeds the historic Lower East Side’s gritty past with a future that looks exceptionally chic. While hotelier, Sean MacPherson, renovated the space, Watson re-mastered the brand identity — website and signage included.