Watson and company the dean hero 1600 xxx q85

A Hotel Concept with Character

The Dean

He's a Cultured Fella who Speaks Millenial

Meet The Dean. He’s actually a bit young to be The Dean, but he’s smart and has a lot of quality friends, so he’s handling the position quite well. Some say he’s a Providence, RI figure of cultural authority, other people just like to sleep with him. Either way, his strong historical background, eye for design, and general ability to ‘not be a dick’ keep people coming back. To share all of that, we handled the branding, got some headshots, and created an all-around strategy — website included — for the guy who otherwise seems to need no introduction. We like to think it’s as cool as he is. (P.S. Did we mention he’s hot? He’s hot. And he has cousins. Let us know if you’re going to be in Detroit anytime soon.)

Credits

Photography: Christian Harder
Watson and company the dean collateral hero 01 1600 0x0x1680x1120 q85
Watson and company the dean collateral hero 01 1600 0x0x1680x1120 q85
Watson and company the dean collateral business card 1600 0x0x2000x1245 q85
Watson and company the dean collateral business card 1600 0x0x2000x1245 q85
Thedean web 1600 0x0x1679x957 q85
Watson and company the dean collateral signage 1600 0x383x3625x4417 q85
Watson and company the dean collateral signage 1600 0x383x3625x4417 q85
Watson and company the dean collateral door card 1600 0x0x2100x1304 q85
Watson and company the dean collateral door card 1600 0x0x2100x1304 q85
Watson and company the dean signage floor 1600 0x0x3000x1884 q85
Watson and company the dean signage floor 1600 0x0x3000x1884 q85
Watson and company the dean stationary card 1600 0x0x2100x1175 q85
Watson and company the dean stationary card 1600 0x0x2100x1175 q85
Ch thedean r2 664 1600 0x761x2040x1154 q85
Ch thedean r2 664 1600 0x761x2040x1154 q85
Watson and company the dean stationary rdv card 1600 77x3x1737x1085 q85
Watson and company the dean stationary rdv card 1600 77x3x1737x1085 q85
Mailing List