Here The Siren
The Siren— a myth and metaphor, drawing us back to the great city of Detroit. Watson sensitively and strategically conceived a name and hotel brand concept with poise and personality — an elegant alluring female figure — the Siren, anchoring downtowns rennaissance for visitors and locals alike. A strong but feminine tone to soften the city’s mechanical edge. Come for Detroit, stay for the Siren.
