Stand Out Strong
Thirsty? In a hurry? So are we. But what to think, what to drink? More than 70% of wine lovers face this dilemma every day and in the end choose a bottle based on its label. Watson & Company hit the streets in the name of research, visiting all the local retailers that carried Lagoon Hill (tough day) only to discover the shelves covered in leaves and barrels, cutesy animals and skinny women. Our solution? Blend market research with artistic vision and create something disruptive: a hand-drawn logo that reflects the rugged terrain of New Zealand. It’s a can’t-miss sense of place in a crowded marketplace.