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A Launch for the New IS

Lexus

Fast Impressions for Lasting Impressions

Partnering with one of the auto industry’s most iconic names, Watson & Company built a custom experience for the auto press to put the latest Lexus IS through its paces. Guiding reporters through a weekend in the North Carolina countryside, the experience championed the IS pedigree — all while driving impressions.

Services

Art Direction
Digital
Experiential
Copywriting
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Events, Exhibitions
& New Releases

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