Heritage Haircare for Millennials


The Original Curl Expert, Ouidad, Goes Back to it's Roots

Since its first salon doors opened in New York in 1982, Ouidad has been dedicated to women with curls. Under new leadership, Watson was brought on to provide creative and strategic vision to reestablish the brand’s status as the original curl expert, strengthen consumer relevancy and attract a new and younger demographic. Watson took  a bold confident, no-nonsense tone, pairing engaging digital design with fresh lifestyle and product content to infuse the brand with authenticity and expertise.


Art Direction
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